The Elks

Marketing Guide

Lodges that succeed in retaining current Members, gaining new ones, and thriving in today’s social landscape will do so not by chance but by change.

Click MarketingBrick Marketing

Click Marketing

These resources are designed to assist your Online Marketing efforts. 

Brick Marketing

These resources are designed to assist your Traditional Marketing efforts. 

Videos

These are videos produced about our people and our programs.  Please share these on your websites and social media.

Featured Video

Why Do Members Join?

All new Members join for a reason. Finding out what motivates them is a big part of a successful membership program.

The Jolly Corks

On the occasion of the Elks 150th Anniversary, Members of the “Jolly Corks” relate highlights from the organization’s long history.

Elks: Why We Join

Since 1868, millions and millions of Americans have joined the Elks. Find out why!

BPO Elks of USA

Find more videos produced by us. Follow and subscribe to the YouTube channel

Joining: Following These Footsteps

ENF promotion video showing ENF recipients and their continued involvement with the Elks.

ENF Promo Videos

Use these promo videos to share short videos about our national charity programs. 

Elks National Foundation

Find more videos by ENF. Follow and subscribe to the ENF YouTube channel.

Navigating Membership

Rick Gathen speaks with two PERs from Ballard Elks Lodge to hear about some of their strategies to help grow membership.

Public Relations Matters

Rick sits down with local Member of the Ballard Elks Lodge to discuss some of their PR and media outreach efforts.

Texas Elks PR

Find more videos by Texas Elks PR. Follow and subscribe to their YouTube channel.

Instructions / How To

These are helpful resources to help guide production of videos.

8 steps to creating a promotional video

No matter the company, budget, or reason for the video, there’s a pretty basic format every video follows, from first idea to final cut.

7 ways to promote your events with video

If a picture is worth a thousand words, then what does that mean for videos? Could a video mean a thousand event attendees?

Resources

Tools and resources available to assist you in creation of your videos.

Filmora Video Editor

Filmora is a very affordable and intuitive video editing software. You can use this to produce simple and effective social media and marketing videos.

Fiverr.com

Hire affordable talent to assist you in making your video. Your story is unique. Tell it differently with custom video & animation services.

Grand Lodge Manuals

“There is a manual for that!”

Grand Lodge Manuals
Title (click to visit web page) Download Posted
Activities Committee
Planning a Special Event Download 04/19/2006
Soccer Shoot Manual Download 02/27/2017
Youth Activities Programs Manual Download 03/13/2019 NEW!
Youth Supervision Guide Download 07/31/2006
Drug Awareness
Elks Drug Awareness Manual Download 08/01/2017
Elks and Scouting
Elks and Scouting Managing Guidelines Download 04/02/2014
Elks National Veterans Service Commission
Veterans Leather Program Instructional Guide Download 04/19/2006
Fraternal Committee
About Our Flag Download 03/14/2018
Americanism Manual Download 03/31/2013
Developing New Elks Lodges Download 08/31/2010
Lodge Activities Manual Download 03/31/2013
Membership Program and Planning Manual Download 05/31/2006
Discrimination and Harassment Guidelines for Local Lodges Download 12/09/2014
Emblem Usage Guidelines Download 10/19/2007
G.L. Program 2018/19 Download 07/10/2018
How to Stage a Successful Hoopshoot Download 04/20/2006
Local Lodge
ERs, Officers & Committee Members Manual Download 10/26/2015
House Committee Handbook Download 02/21/2018
Investigation Interview Committee Manual Download 11/04/2014
Public Relations and Marketing Committee
Public Relations and Media Handbook Download 09/01/2010

E-Greetings

These examples, how-to articles, and resources can assist you in producing E-Greeting materials for your Lodges.

Instructions / How To

Canva explains the e-greetings basics

Whip up a fun, unique e-Card for any occasion – with a bountiful amount of quality graphics and images, you’ll have as much fun making your own e-Cards as your recipients will have receiving them.

The best websites for creating and sending free e-Cards

We’ve assembled a list of websites that allow you to create electronic cards (e-Cards) you can send (using email, Facebook, or other electronic delivery methods) to friends and family for the holidays, or for any other occasion.

Resources

Constant Contact

Powerful email marketing made easy. See all the great things it can do for your business.

Hallmark e-Cards

Send a special message to someone’s email.

Websites

Using these websites, you should be able to find information about the Elks and our programs to share.  We also present other resources to help you produce your own Marketing materials. 

Social Media Shareables

Help spread the word about our great works and deeds.  This site provides graphic shareables that have been developed with the express purpose of raising awareness about our organization.  

Join.elks.org

Invite others to sign up for membership. Their application will be routed to the appropriate lodge for processing.

Virtual Tour of the Elks Memorial

The Elks Memorial is the crown jewel of our organization.  This virtual tour provides everyone with the opportunity to view it.  

Send a Membership Application to a friend

Invite someone to join using our electronic membership request.

Elks.org

Elks.org is your main resource for all things BPOE. Please make sure your account is up-to-date.

Elks History Site

Explore the resources listed below to learn more about how you can participate in and experience the history of the Elks.

Elks National Foundation

ENF is the Elks charitable granting organization. Since inception, the ENF has contributed $481.7 million toward Elks charitable projects nationwide.

Social Media

Social Media frameworks. How do you share Elkdom online?

Social Media Guidelines

By RICK GATHEN, Membership and Public Relations Manager

Please consider using the following social media disclaimer for your Lodge:

We reserve the right to remove comments and or materials from the Elks Lodge social media when those comments:

Are hateful or mean-spirited.
Are potentially libelous, obscene, or sexually explicit.
Are personal attacks, or involve profanity or insults.
Are private or public information published without Lodge consent.
Violate any law or promote the violation of any law.
Contribute to or encourage discrimination or harassment.
Display photos of Members drinking or smoking, or considered harmful to the Elks’ image and reputation.
Contain the names of minors.
Divulge Lodge business that may violate your Obligation.
Are not positive and informative.

We reserve the right to terminate someone’s ability to post when any of the aforementioned has been posted.

Don’t dive in head first. Social media beginners should focus on a few things and do them well.
Don’t accept non-Members as friends.
Don’t post photos of Members drinking or smoking.
Don’t post photos that may be “harmful” to the Elks image and reputation.
Don’t post names of children.
Don’t post Lodge business that would be in violation of your Obligation.

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Printables

These examples, how-to articles, and resources can assist you in producing Printable materials for your Lodges.

Examples

Printable items you can use for inspiration.

Presentations

2018 Convention Presentation

Table Tents

Elks Table Tent: Social Shareables #2

Elks Table Tent: Social Shareables #1

Elks Do Table Tents: Halfwidth

Elks Do Table Tents: Fullwidth

Elks Do Placemat

Flyers

50 Recruitment Ideas

This is a 3 column tri-fold flyer.  You can print these and hand them out at your Lodge meetings.

Resources

Resources to assist you in the creation of your printable items.

Make Graphics

Canva.com

Canva is a free graphics website. Canva has all the tools you need to design graphics for projects big and small. No design skills necessary: simply drag and drop.

Affinity: Photo & Designer

Affinity Photo & Designer are a great alternatives to Photoshop / Illustrator. They are affordable and full featured.

Fiverr.com

Hire affordable talent to assist you in making your video. Your story is unique. Tell it differently with custom video & animation services.

Make Documents

PDF Studio

PDF Studio is a full featured PDF creator and editor.  It will help you with your document creation. It is very affordable compared to other PDF software. 

Affinity: Publisher

Use Affinity Publisher to produce your newsletters and other print documents.  This is an alternative to the Microsoft Publisher.

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Branding

These examples, how-to articles, and resources can assist you in producing Branding materials for your Lodges.

Elks Emblem Usage Guide

These are examples of branding items you can use for inspiration.

Emblem Usage Guidelines

The Elks Emblem Usage Guide provides information on how the Elks Emblem and Logo should be used. Click the link to download the guide.

Instructions / How To

These are helpful resources on how to produce branding items.

Canva Branding Blog

Canva publishes a great blog about branding topics.  These articles will help you focus your branding efforts and create products that reach your intended audience. 

Resources

These are resources to assist you in creating your branding items.

Filmora Video Editor

Filmora is a very affordable and intuitive video editing software. You can use this to produce simple and effective social media and marketing videos.

Fiverr.com

Hire affordable talent to assist you in making your branding efforts. Your story is unique. 

Press Releases

These resources can assist you in producing Press Release materials for your Lodges.

Examples

Press releases you can use for inspiration.

Working Together to Make A Difference In December

November Is Elks Veterans Remembrance Month

Donations Accepted for California Camp Fire Disaster

Instructions / How To’s

Helpful resources on the production of press releases.

How to Write the Best Press Releases With 21 Examples and 7 Templates

Every marketer should know how to write an effective press release. They’re essential for ensuring the media and public know your latest news.

How to Write a Press Release in 10 Steps [+ Free Template]

To write a good press release, include a compelling headline, a powerful lead paragraph, and an informative body. If written well, a press release can dramatically increase your brand awareness.

Resources

Resources to assist you in the creation of your press releases. 

Press Release Templates

In this article, you’ll find the most useful free, downloadable press release templates in Microsoft Word and Google Docs formats and gain tips on how to write and publish a press release to maximize your success.

Tips for Writing A Press Release

Five Rules When Writing A Press Release:

  • The five second rule…can anyone pick up your release and in five seconds determine exactly what the news value is? That is all the time a reporter is going to spend on your release before they decide to keep it or dump it.
    •Put yourself in the reporter’s place and ask yourself, “could I write a story based on this information?”
    •No attachments. They won’t open them mostly due to virus threats. Paste the test of your news directly into an e-mail.
    •Since most press releases go over the internet, it is important your e-mail subject line be compelling. Reporters will read or delete e-mails based solely on the subject line. Avoid subject lines like: “News from the Elks Lodge”.  Opt instead for “Elks Lodge Announces Scholarship Opportunities”.  Or “Elks Lodge Helps Local Students with Scholarships.”.
    •5. Write your release as you’d want to see it in the paper. Some newspapers will run a press release exactly as written.

Public Service Announcements

These examples, how-to’s, and resources can assist you in producing Public Service Announcements materials for your Lodges.

Examples

Investing in the Future–30-Second PSA

A 30-second Public Service Announcement featuring scholars at the 2017 Leadership Weekend talking about what they are going to do with their Elks scholarships.

Investing in the Future–60-Second PSA

A 60-second Public Service Announcement featuring scholars at the 2017 Leadership Weekend talking about what they are going to do with their Elks scholarships.

Public Service Announcement Reports

Forms

  1. Request for Transfer Dimit or Certificate of Release Moving to a new lodge? You can request a Transfer or Certificate of Release by submitting this form to your current local lodge Secretary.

Public Service Announcements (PSAs)

  1. Elks Public Service Announcements Check out these public service announcements created by the Elks National Foundation to help you promote the Elks. Feel free to download and use them in your communities!

Reports

Understand your membership! Review the following reports from the Grand Lodge Reporting System to gain a deeper understanding of membership trends in your lodge, district,or state.

Additional Resources

Turbo-charge your recruitment efforts with these easy-to-use online tools:

Our “Who are the Elks” page allows website visitors to submit a membership inquiry that will be forwarded automatically to the closest Elks lodge to their location. More 1,000 new members have joined the Order over the last two years using this online feature!

(Include the website url www.elks.org/who in any literature or press releases you distribute to your community.)

No membership application? No problem! Use our Online Membership Application System to send a membership invitation via email. Your friend can apply online via the website!Download a flyer to promote this feature at your lodge.

Visit the My Journey Website for New Members!

Use this flyer to promote the online membership application system at your lodge.

Membership News

Skilled members are needed to aid Elkdom

The Membership Chairperson needs committee members with various skills.

Leaders step up for plus in membership

Grand Lodge is calling on all of our good Exalted Rulers and Lodge Secretaries to seize the initiative to end 2018-19 with our first membership gain in 39 years.

Orientation inspires new Members to get active

Grand Lodge Membership and Marketing continues to strengthen the new Member experience. We launched the Orientation video and companion recruitment video “Why We Join,” all accessible on DVD, Membership

Instructions / How To’s

Resources to assist in the production of a PSA.

How to create a powerful public service announcement

If you’re brainstorming a public service campaign, or you simply want some tips on how to better connect with audiences then consider the following best practices.

Tips for creating your own video PSA

If you want to highlight your Lodge in a visual way with the potential to reach a large audience, consider creating a video public service announcement (PSA). The following are some general guidelines and tips for how to create a PSA.

Resources

Useful tools for the creation of a PSA.

Filmora Video Editor

Filmora is a very affordable and intuitive video editing software. You can use this to produce simple and effective social media and marketing videos.

Fiverr.com

Hire affordable talent to assist you in making your video. Your story is unique. Tell it differently with custom video & animation services.